What is bioavailability and why should I care?Updated 2 years ago

Bioavailability is just another way for saying how well an ingredient is absorbed and used by the body. Vitamins are not all created equal. There are different forms of each nutrient and each of them has varying levels of bioavailability. It's important that we use the most bioavailable forms to match the kind we get from food so our bodies can use them effectively. Learn more about how we chose our ingredients here.